Multi-dimensional Scope in Mass Communication

Mass Communication is the study of disseminating information to a large audience/ people through variegated means of communication. These means of communication broadly include Print Media, Electronic Media and Web Media. In this field a professional generally observes, collects information and facts and then writes his/her views about the recent developments and events.

The major difference between Mass Communication and Journalism is that, mass communication is the activity of dispersing news whereas Journalism is concerned with the collection and dissemination of news through media. It includes investigating, analyzing and reporting local as well as international events, trends, current affairs. It is said that “Journalism” is the first draft of history. 

The most fundamental objective of mass communication is to provide information to masses. Information on mass communication can be related to a gamut of topics. 

Let us acquaint you with what famous personalities have quoted about mass communication…..

1.  It is a curious thing that the more the world shrinks because of electronic communications, the more limitless becomes the province of the storytelling entertainer - Walt Disney

2. Communication is the transfer of information from one person to another whether or not it elicits confidence, but the information transferred must be understandable to the receiver. -G G Brown

3. Communication is the sharing of views, ideas and thoughts. -Dr. Arjun Tiwari

4. "Without television and mass communication, that knowledge wouldn't exist. So I think it actually has the possibility of turning people into more understanding and more empathetic people." ~ John Warnock

The following are the fields that come under purview of Mass Communication mainly because of their common ground of being an effective medium/method to engage with the masses...

1. Advertising

2. Journalism

3. Public Relations

4. Social Media

5. Audio Media

6. Convergences

7. Film and TV

8. Photography

So, this got you thinking about pursuing a degree course in Mass Communication. However, we are sure that the next question in your mind would be: What after a graduation degree in Mass Communication?

The Mass Communication industry provides exciting and well-paying job opportunities in Ad Agencies, Print Media (Newspaper/ Magazines/ Journals), Broadcasting media like Radio, Visual media, TV and Advertising. 

Media companies are always on the search/ lookout of hardworking and skilled persons. In the TV and film Industry, we can see so many actors, artists, filmmakers who have the foundation of Mass Communication. Even numerous fashion models have Mass Communication degrees because this helps them to develop your confidence, creativity and communication skills.

The Mass communication course is multi-pronged whereby so many opportunities in various branches like acting, animation, photography, modelling, etc open up. IPS Academy, through events, seminars and expert talk provides young people to develop their confidence, polishing their personality and become experienced in various aspects of professional life by opting for a Mass Communication degree in IPS.