I.Front Page (Click here)
II.Editorial (Click here)
III.Content Page (Click here)
1.Factors Influencing Public Service Advertising in Varanasi City: An Exploration (Click here)
Krishna Pal Singh and Anurag Singh
2.Modelling of Barriers to Innovation for SMEs of Developing Countries
Using ISM Approach (Click here)
Mohammad Aalam, K.K. Maurya, Mayank Kumar Pal
3.A Study of Key Decision Criteria for Buying Decision Making Process
with reference to Smart Phones using DEMATEL (Click here)
Vishesh, Sanjiv Mittal and Shivani Bali
4.Where electronic Word of mouth stands in consumer information search:
An empirical evidence from India (Click here)
Prof. Anshu Rani and Dr. H N Shivaprasad
5.Empirical identification of drivers of Du Pont Model:
The case of Indian manufacturing strata (Click here)
Diwahar Sunder Nadar, Nidhi Navalkha, Priyadharshini Nair and Tanvi Joshi
6.Financial Performance of Regional Rural Banks of Punjab:
A Comparative Study (Click here)
Dr. Ashutosh Gupta and Harsimran Kaur
7.Environment and Urbanisation:
Peoples' Perception in Bhubaneswar City and Lessons for Urban Policy (Click here)
Shibani Mishra
8.A Study on Customer Awareness and Perception for Mobile based
Augmented Reality (AR) Advertising (Click here)
Dr. Kali Charan Modak and Kumkum Sinha
9.A Comparative Study of FIIs and DIIs Investment in Indian Capital Market:
An Empirical Analysis (Click here)
Tom Jacob and Thomas Paul Kattookaran
10.A Study of Quality of Work Life of the Employees Working in Telecom Sector (Click here)
Sujoy Sen and Ravi Chatterjee
11.A Study of Quality of Life in Advanced and Emerging Economies :
Report of World Economic Forum (Click here)
Dr Varun Sarda, Dr Yamini Karmarkar and Dr Neha Lakhotia
12.A Study of Motivational Factors and Barriers About
Solar Electricity Generation System (Click here)
Col A S Rathore and Dr Vivek S. Kushwaha
13.Effect of Organizational Culture on Job Satisfaction among Women Employees
in the Banking Sector of Bilaspur district of Chhattisgarh (Click here)
Dr. Budheshwar Prasad Singhraul and Yogita Satish Garwal
14.A comparative study of various exponential smoothing models for
forecasting coriander price in Indian commodity market (Click here)
Ashima Talwar and Dr. C.K. Goyal
15.Determinants of Health Insurance in Indore District (Click here)
Mrs. Maitreyee Dhavale and Prof. Kanhaiya Ahuja
16.Are Management Graduates Market Ready?
Exploring the Relationship between the Demographic Factors
and the Perceived Level Job Preparedness (Click here)
Dr Manohar Kapse, Dr Vinod Sharma, Chandan Maheshkar and Jeanne Poulose
17.Employee Branding: A Tool for Academic Brand Image Creation (Click here)
Dr. Amit Kumar and Dr. Gunjan Anand
18.Student's Perception Towards Effectiveness of E-Learning (Click here)
Mr. Sanju Mahawar and Dr. Tarika Nandedkar
19.Impact of Selected Macro-Economic Variables on Exports from
Madhya Pradesh: A Study of Pithampur Special Economic Zone (Click here)
Dr. Murli Dhar Panga and Mr. Arpan Shrivastava
20.Consultative Selling and Its impact on customer satisfaction in banks:
An empirical study on Indian private sector banks (Click here)
Dr. Kumud Ch. Goswami and Sanjay Sinha
21.Interrelating Employee Satisfaction & Customer Satisfaction in
Healthcare Industry (Click here)
Dr. Ritesh Dwivedi and Ms Shobhit Anand
22.Exploring the Relationship between Ambient Marketing Practices
and Behavioural Intentions (Click here)
Richa Gupta
23.Real Exchange Rate Volatility and its Impact on Exports :
An Evidence From India (Click here)
Ms. Pallabi Mukherjee and Dr. Kanhaiya Ahuja
24.A Comparative Analysis of Financial Performance of
Selected Mutual Funds Schemes Dedicated to Post Retirement Needs (Click here)
Dr. Shailesh Singh Thakur
25.Leverage and Firm Efficiency: A Study of Indian Microfinance Institutions (Click here)
Swati Chauhan
26.Measuring Benchmarking Practices via ICSI in Banking Sector (Click here)
Dr. Sunita Jatav
27.Empirical Study of MGNREGA's Works and Expenditure (Click here)
Shriram Kadiya, Vivek Bhatt and Sapna Parashar
28.Exchange Rate Valuation and India USA Bilateral Trade:
An Elasticity Approach (Click here)
Neha Gupta and Dr. Ganesh Kawadia
29.Privacy Risk and Online Shopping Behaviour: A Case of Indore City (Click here)
Dr. M. Vasim Khan
30.Profitability analysis of Insurance companies:
A case of Private Non-life Insurers (Click here)
Pragati Tomar, Dr Monica Sainy and Dr Rajiv Gupta
31.A study on Relationship of Spot and Future Prices in
Indian derivative market (With special reference to Nifty Midcap 50) (Click here)
Jolly Sushma and Dr. Vivek S. Kushwaha
32.An Assessment of employers perception towards student
employability skills in Madhya Pradesh. (Click here)
Anita Ahuja
33.Efficacy of Cause Related Marketing: Awareness Study (Click here)
Barkha Agrawal and Dr. Neha Sahu