January 2025 Volume XVII Issue 1

I. Editorial (Click here)
II.Contents (Click here)

1.Consolidation & Change: An Analysis of Mergers & Acquisitions In Public Sector Banking & Their Impact On Customer Satisfaction & Service Delivery (Click here)
Vijay Kumar, Shiva Johri
1-13

2.Examining the linkage of large-cap equity mutual funds’ performance with macroeconomic indicators using Panel ARDL approach (Click here)
Krishna Murari
14-37

3.Unrelatable Influencer Advertisements: Change the Consumer's Mindset from Skipping to Making a Purchase Decision (Click here)
Komal Rawat
38-53

4.Artificial Intelligence as Modern Digital Approach for the Study of English Literature (Click here)
Jasmeet Kaur Tandon, Sarita Sharma
54-78

5.Validation of “Wong and Law Emotional Intelligence Scale” in Indian Context (Click here)
Muhammad Abdul Rasheed Kp
79–90

6.A Study on Utilization of Health Care Facilities among Women in India (Click here)
J. Angel Priya, Elango J Parimalam
91-101

7.A Study on The Role of Artificial Intelligence Robo Advisors in Mutual Fund in India (Click here)
L. Solomon Raj, J. Auxilia Merline Jacob
102-109

8.Global South and Global North: An Appraisal of the Dialects of Global Economic Developments (Click here)
Srijani Ganguly
110-120

9.Gender Disparity Among Informal Workers in India (Click here)
Amitha A, Elango J Parimalam
121-131

10.A Study on Social Media and Sustainable Development with special reference to Indore: An Exploratory Investigation (Click here)
Keerti Bala Kori, Kavita Kasliwal Kothari, Minaxi Kataria
132-147

11.Exploring Challenges and Opportunities in e-Recruitment Processes: A Comprehensive Study (Click here)
Ankit Laddha
148–156

12.An Empirical Study on the Role of Psychological Evaluations in Recruitment (Click here)
Bhoomika Razdan, Ritu Mishra
157-165

13.Digital India: A New Initiative (Click here)
Md. Moazzam Sulaiman
166-182

Evaluating the Impact of Financial Inclusion on Rural Development: A Comprehensive Study (Click here)
Nisha Ahirwar, Surya Prakash Tripathi
183-194

15.Bridging Continents: The India-Middle East-Europe Economic Corridor (IMEC) and the Future of Global Trade (Click here)
Arpan Shrivastava, Amit Kumar
195-210