I. Editorial (Click here)
II.Contents (Click here)
1.Consolidation & Change: An Analysis of Mergers & Acquisitions In Public
Sector Banking & Their Impact On Customer Satisfaction & Service
Delivery
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Vijay Kumar, Shiva Johri
1-13
2.Examining the linkage of large-cap equity mutual funds’ performance with
macroeconomic indicators using Panel ARDL approach
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Krishna Murari
14-37
3.Unrelatable Influencer Advertisements: Change the Consumer's Mindset
from Skipping to Making a Purchase Decision
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Komal Rawat
38-53
4.Artificial Intelligence as Modern Digital Approach for the Study of English
Literature
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Jasmeet Kaur Tandon, Sarita Sharma
54-78
5.Validation of “Wong and Law Emotional Intelligence Scale” in Indian
Context
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Muhammad Abdul Rasheed Kp
79–90
6.A Study on Utilization of Health Care Facilities among Women in India
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J. Angel Priya, Elango J Parimalam
91-101
7.A Study on The Role of Artificial Intelligence Robo Advisors in Mutual
Fund in India
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L. Solomon Raj, J. Auxilia Merline Jacob
102-109
8.Global South and Global North: An Appraisal of the Dialects of Global
Economic Developments
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Srijani Ganguly
110-120
9.Gender Disparity Among Informal Workers in India
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Amitha A, Elango J Parimalam
121-131
10.A Study on Social Media and Sustainable Development with special
reference to Indore: An Exploratory Investigation
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Keerti Bala Kori, Kavita Kasliwal Kothari, Minaxi Kataria
132-147
11.Exploring Challenges and Opportunities in e-Recruitment Processes: A
Comprehensive Study
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Ankit Laddha
148–156
12.An Empirical Study on the Role of Psychological Evaluations in
Recruitment
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Bhoomika Razdan, Ritu Mishra
157-165
13.Digital India: A New Initiative
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Md. Moazzam Sulaiman
166-182
Evaluating the Impact of Financial Inclusion on Rural Development: A
Comprehensive Study
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Nisha Ahirwar, Surya Prakash Tripathi
183-194
15.Bridging Continents: The India-Middle East-Europe Economic Corridor
(IMEC) and the Future of Global Trade
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Arpan Shrivastava, Amit Kumar
195-210